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Creators: | Scherle, Tina and Botzenhardt, Florian and Pätzmann, Jens U. |
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Title: | The Connection between Change Management & Internal Branding |
Item Type: | Article or issue of a publication series |
Projects: | IFE |
Journal or Series Title: | Markenbrand : Zeitschrift für Markenstrategie |
Page Range: | pp. 36-45 |
Date: | March 2014 |
Divisions: | Wirtschaftswissenschaften |
Link eMedia: | Download |
Citation: | Scherle, Tina and Botzenhardt, Florian and Pätzmann, Jens U. (2014) The Connection between Change Management & Internal Branding. Markenbrand : Zeitschrift für Markenstrategie (3). pp. 36-45. ISSN 2195-4933 |
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