Positioning and self-presentation of innovative organizational forms on the European healthcare market

Creators: Pfannstiel, Mario A.
Title: Positioning and self-presentation of innovative organizational forms on the European healthcare market
Item Type: Article
Journal or Publication Title: Journal of Management & Marketing in Healthcare
Page Range: pp. 77-84
Additional Information: VHB Ranking: D
Date: 2011
Divisions: Gesundheitsmanagement
Citation:

Pfannstiel, Mario A. (2011) Positioning and self-presentation of innovative organizational forms on the European healthcare market. Journal of Management & Marketing in Healthcare, 4 (2). pp. 77-84.

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