How Institutional Arrangements Impede Realization of Smart Ecosystems: The Case of Door-To-Door Mobility Integrators

Creators: Schulz, Thomas and Überle, Martin
Title: How Institutional Arrangements Impede Realization of Smart Ecosystems: The Case of Door-To-Door Mobility Integrators
Item Type: Conference or Workshop Item
Event Title: Proceedings of the European Conference on Information Systems (ECIS)
Event Location: Portsmouth
Projects: FleBüDi
Date: 25 June 2018
Divisions: Informationsmanagement
Abstract: Technical progress has enabled companies to offer smart services. In the mobility sector, emerging door-to-door (D2D) mobility integrators promise to provide highly individualized, dynamic, and con-text-aware mobility service by bundling different mobility services, such as car-sharing and public transport. These D2D mobility integrators are well-positioned to facilitate access and use of non-private car-based mobility and thus to contribute to solutions to major challenges facing cities around the world, such as traffic congestion and air pollution. However, D2D mobility integrators struggle to attract mobility providers to their service ecosystem. This research applies the concept of legitimacy, which originates from institutional theory, and service-dominant (S-D) logic to analyse the current embeddedness of mobility providers in service ecosystems and the underlying institutional arrangements as a possible barrier to entering into a D2D mobility integrator service ecosystem. An exploratory study with German mobility providers was conducted. Our empirical results show that embeddedness in already existing service ecosystems, in particular, reduces their need to gain market legitimacy and for the legitimacy of the new type of smart cooperation. These lead to a lack of coop-eration with D2D mobility integrators.
Citation:

Schulz, Thomas and Überle, Martin (2018) How Institutional Arrangements Impede Realization of Smart Ecosystems: The Case of Door-To-Door Mobility Integrators. In: Proceedings of the European Conference on Information Systems (ECIS), Portsmouth.

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