Data is the new oil - What´s my benefit?

Creators: Engel, Tobias and Jacob, Olaf and Meyer, Dany and Vogt, Joerg-Oliver
Title: Data is the new oil - What´s my benefit?
Item Type: Conference or Workshop Item
Event Title: Airtec 2017
Date: 2017
Divisions: Informationsmanagement
Abstract: Data is the new oil for firms. Hence, firms collect data. However, they struggle to identify beneficial business cases. Missing capabilities such as knowledge on relevant business processes or on how to use analytics worsen the situation. In specific, firms have to cope with various issues such as data management, usage of appropriate tools, managing business processes, or identification of opportunities to generate revenues. Therefore, we present a structured approach that uses data to identify and realize performance gains by using business analytics. Further, applying our approach allows firms to identify possibilities for enhancement in different disciplines such as the Internet-of-Things, supply chain management, or autonomous driving.
Citation:

Engel, Tobias and Jacob, Olaf and Meyer, Dany and Vogt, Joerg-Oliver (2017) Data is the new oil - What´s my benefit? In: Airtec 2017.

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