Brand loyalty towards newspapers : A qualitative study exploring the drivers of customer retention

Creators: Gebhardt, Carina and Kramer, Irene and Pätzmann, Jens U.
Title: Brand loyalty towards newspapers : A qualitative study exploring the drivers of customer retention
Item Type: Article
Journal or Publication Title: Markenbrand : Zeitschrift für Markenstrategie
Page Range: pp. 47-59
Date: September 2018
Divisions: Wirtschaftswissenschaften
Link eMedia: Download
Citation:

Gebhardt, Carina and Kramer, Irene and Pätzmann, Jens U. (2018) Brand loyalty towards newspapers : A qualitative study exploring the drivers of customer retention. Markenbrand : Zeitschrift für Markenstrategie (7). pp. 47-59. ISSN 2195-4933

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