To eWOM, or not? Investigating the Restricting Factors to Provide Online Ratings for Physicians

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Creators: Haug, Maximilian and Gewald, Heiko
Title: To eWOM, or not? Investigating the Restricting Factors to Provide Online Ratings for Physicians
Item Type: Conference or Workshop Item
Event Title: (Proceedings of the) 24th Americas Conference on Information Systems (AMCIS)
Event Location: New Orleans, LA, USA
Event Dates: August, 16-18, 2018
Projects: CROSS
Page Range: pp. 3784-3793
Date: 2018
Divisions: Informationsmanagement
Abstract (ENG): Information exchange concerning evaluation products and services has increased over the internet. This trend does not stop at medical treatment services and the patients’ evaluation of their physician. However, ratings on Amazon.com show low participation of consumers. In the case of physician ratings, this even more severe. The scarce of ratings implicate an insufficient information basis for patients to rely on. This research investigates factors which prevent patients from contributing their information of medical treatment experiences by partially applying Social Exchange Theory (SET) and the effects of patients’ general capabilities to exchange information via the internet. Results show that the ability to exchange information is one main determinant for the participation in eWOM, whereas the costs derived by SET did not influence the rating behavior. This suggests that the specifics of the medical treatment service call for additional theories to explain why patients are so restrictive in their rating behavior.
Forthcoming: No
Language: English
Citation:

Haug, Maximilian and Gewald, Heiko (2018) To eWOM, or not? Investigating the Restricting Factors to Provide Online Ratings for Physicians. In: (Proceedings of the) 24th Americas Conference on Information Systems (AMCIS), August, 16-18, 2018, New Orleans, LA, USA, pp. 3784-3793. ISBN 9781510870161

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