Digital Strategy : Integrated Approach and Generic Options

Creators: Schallmo, Daniel and Williams, Christopher A. and Lohse, Jochen
Title: Digital Strategy : Integrated Approach and Generic Options
Item Type: Article
Journal or Publication Title: International Journal of Innovation Management
Additional Information: This paper was presented at The ISPIM Innovation Conference – Celebrating Innovation: 500 Years Since daVinci, Florence, Italy on 16-19 June 2019
Date: June 2019
Divisions: Informationsmanagement
Citation:

Schallmo, Daniel and Williams, Christopher A. and Lohse, Jochen (2019) Digital Strategy : Integrated Approach and Generic Options. International Journal of Innovation Management.

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