Clarifying Digital Strategy - Detailed Literature Review of Existing Approaches

Creators: Schallmo, Daniel and Williams, Christopher A. and Lohse, Jochen
Title: Clarifying Digital Strategy - Detailed Literature Review of Existing Approaches
Item Type: Conference or Workshop Item
Event Title: (Proceedings of the) XXIX ISPIM Innovation Conference "Innovation, The Name of The Game"
Event Location: Stockholm, Sweden
Event Dates: June, 17-20
Projects: IFE
Additional Information: The International Society for Professional Innovation Management (ISPIM)
Date: June 2018
Divisions: Informationsmanagement
Abstract (ENG): The purpose of this paper is to analyze existing approaches for the digital strategy. The analysis is done using the following consistent criteria: initial situation & objective, level of detail, classification & principles, procedure model & components and techniques. Our research is based on a literature review giving insight into existing theoretical approaches. Our findings show that digital strategy is currently a significant topic across several industries but still in its infancy which is supported by the various definitions and frameworks. The paper offers a clear description of approaches for digital strategy from theory. Moreover, the paper offers findings for further research.
Forthcoming: No
Language: English
Citation:

Schallmo, Daniel and Williams, Christopher A. and Lohse, Jochen (2018) Clarifying Digital Strategy - Detailed Literature Review of Existing Approaches. In: (Proceedings of the) XXIX ISPIM Innovation Conference "Innovation, The Name of The Game", June, 17-20, Stockholm, Sweden. ISBN 9789523352193

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