Digital Strategy : Integrated Approach and Generic Options

Creators: Schallmo, Daniel and Williams, Christopher A. and Lohse, Jochen
Title: Digital Strategy : Integrated Approach and Generic Options
Item Type: Conference or Workshop Item
Event Title: (Proceedings of the) XXX ISPIM Innovation Conference
Event Location: Florence, Italy
Event Dates: June 16-19
Projects: IFE
Additional Information: The International Society for Professional Innovation Management (ISPIM)
Date: 2019
Divisions: Informationsmanagement
Abstract (ENG): The purpose of this paper is to develop an integrated approach for a digital strategy including generic options. Our research is based on our previous contribution in which we analyzed and compared existing approaches on digital strategy. In addition, we applied 13 semi-structured interviews to gain insights from experts on digital strategy (researchers and consultants). We also applied the case study approach by conducting ten semi-structured interviews with company representatives. Our findings show that digital strategy is currently a significant topic across several industries but still in its infancy which is supported by the various insights gained. The paper offers an integrated approach to the development of a digital strategy which consists of six phases: strategic analysis external, strategic forecast, strategic analysis internal, strategic principle, strategic options, and strategy formulation. Within the integrated approach we also deliver four generic digital strategies: product provider, service provider, product platform operator, service platform operator. Moreover, the paper offers findings for further research.
Forthcoming: No
Language: English
Citation:

Schallmo, Daniel and Williams, Christopher A. and Lohse, Jochen (2019) Digital Strategy : Integrated Approach and Generic Options. In: (Proceedings of the) XXX ISPIM Innovation Conference, June 16-19, Florence, Italy. ISBN 9789523353510

Actions (login required)

View Item View Item