| Creators: | Schallmo, Daniel and Osswald, Marc and Brecht, Leo and Kauffeldt, Julian von and Welz, Kirill |
|---|---|
| Title: | An approach for decommodisation: evaluating and escaping the commodity trap |
| Item Type: | Conference or Workshop Item |
| Event Title: | (Proceedings of the) XXIV ISPIM Conference "Innovating in Global Markets: Challenges for Sustainable Growth" |
| Event Location: | Helsinki, Finland |
| Event Dates: | June, 16-19, 2013 |
| Projects: | IFE |
| Additional Information: | The International Society for Professional Innovation Management (ISPIM) |
| Date: | 2013 |
| Divisions: | Informationsmanagement |
| Abstract (ENG): | The purpose of this paper is to build a theoretical foundation of commodity traps and to develop a de-commodisation process. Our research is based on expert interviews and on literature review which gives insight on commodity related definitions. The main findings were that although commodisation and commodity traps have been discussed in literature since the last years, a clear definition of the term and a structured de-commodisation process that considers the financial damage of commodisation and options for de-commodisation is still missing. The paper offers an approach for de-commodisation including six relevant phases and an evaluation tool in order to measure the damage caused by commodisation. Our findings will be interesting to both researchers and practitioners. |
| Forthcoming: | No |
| Language: | English |
| Link eMedia: | Download |
| Citation: | Schallmo, Daniel and Osswald, Marc and Brecht, Leo and Kauffeldt, Julian von and Welz, Kirill (2013) An approach for decommodisation: evaluating and escaping the commodity trap. In: (Proceedings of the) XXIV ISPIM Conference "Innovating in Global Markets: Challenges for Sustainable Growth", June, 16-19, 2013, Helsinki, Finland. ISBN 9789522654212 |
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