An approach for decommodisation: evaluating and escaping the commodity trap

Creators: Schallmo, Daniel and Osswald, Marc and Brecht, Leo
Title: An approach for decommodisation: evaluating and escaping the commodity trap
Item Type: Conference or Workshop Item
Event Title: (Proceedings of the) XXIV ISPIM Conference "Innovating in Global Markets: Challenges for Sustainable Growth"
Event Location: Helsinki, Finland
Event Dates: June, 16-19, 2013
Projects: IFE
Additional Information: The International Society for Professional Innovation Management (ISPIM)
Date: 2013
Divisions: Informationsmanagement
Citation:

Schallmo, Daniel and Osswald, Marc and Brecht, Leo (2013) An approach for decommodisation: evaluating and escaping the commodity trap. In: (Proceedings of the) XXIV ISPIM Conference "Innovating in Global Markets: Challenges for Sustainable Growth", June, 16-19, 2013, Helsinki, Finland. ISBN 9789522654212

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