Too old to shop? A Comparative Analysis of the Engagement of Junior and Senior Customers in Social Commerce

Creators: Wang, Xuequn and Gewald, Heiko and Lin, Xiaolin and Prentice, Catherine
Title: Too old to shop? A Comparative Analysis of the Engagement of Junior and Senior Customers in Social Commerce
Item Type: Conference or Workshop Item
Event Title: Proceedings of the 53rd Hawaii International Conference on Systems Sciences (HICSS)
Event Location: Maui, Hawaii
Event Dates: January, 07-10, 2020
Projects: CROSS
Additional Information: Open Access
Date: January 2020
Divisions: Informationsmanagement
Link eMedia: Download
Citation:

Wang, Xuequn and Gewald, Heiko and Lin, Xiaolin and Prentice, Catherine (2020) Too old to shop? A Comparative Analysis of the Engagement of Junior and Senior Customers in Social Commerce. In: Proceedings of the 53rd Hawaii International Conference on Systems Sciences (HICSS), January, 07-10, 2020, Maui, Hawaii.

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