The Presenter's Paradox Revisited: An Evaluation Mode Account

Creators: Krüger, Tobias and Mata, André and Ihmels, Max
Title: The Presenter's Paradox Revisited: An Evaluation Mode Account
Item Type: Article
Journal or Publication Title: Journal of Consumer Research
Page Range: pp. 1127-1136
Date: 2014
Divisions: Wirtschaftswissenschaften
Citation:

Krüger, Tobias and Mata, André and Ihmels, Max (2014) The Presenter's Paradox Revisited: An Evaluation Mode Account. Journal of Consumer Research, 41 (4). pp. 1127-1136. ISSN 0093-5301

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