Framing effects in consumer judgement and decision making

Creators: Krüger, Tobias and Vogel, Tobias and Wänke, Michaela
Title: Framing effects in consumer judgement and decision making
Item Type: Book Section
Page Range: pp. 349-369
Date: 2016
Divisions: Wirtschaftswissenschaften
Citation:

Krüger, Tobias and Vogel, Tobias and Wänke, Michaela (2016) Framing effects in consumer judgement and decision making. In: Jansson-Boyd, Cathrine V. (ed.) Routledge International Handbook of Consumer Psychology. London: Taylor & Francis, pp. 349-369. ISBN 9781315727448

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