Smart Mobility: Contradictions in Value Co-Creation

Creators: Schulz, Thomas and Gewald, Heiko and Böhm, Markus and Krcmar, Helmut
Title: Smart Mobility: Contradictions in Value Co-Creation
Item Type: Article
Projects: CROSS
Journal or Publication Title: Information Systems Frontiers
Additional Information: Open Access: This article is licensed under a Creative Commons Attribution 4.0 International License
Date: 21 August 2020
Divisions: Informationsmanagement
Abstract: Technical progress is disrupting the mobility sector. New door-to-door (D2D) mobility integrators promise to offer smart mobility by packaging together different mobility services such as car-sharing and public transport. However, mobility providers up to now have rarely entered into value co-creation relationships. As a result, citizens are offered mobility that cannot be considered truly smart. Although value co-creation has been the subject of numerous studies taking the service-dominant logic perspective, this research has often lacked empirical evidence. To close this gap, we conceptualize value co-creation between mobility providers and a D2D mobility integrator by applying Activity Theory. Based on a qualitative study in the German mobility sector, we identify several inhibitors of value co-creation from the viewpoint of mobility providers. In addition, we show how these inhibitors serve as triggers for adaptations, ultimately leading to the formation of a value co-creation relationship.
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Schulz, Thomas and Gewald, Heiko and Böhm, Markus and Krcmar, Helmut (2020) Smart Mobility: Contradictions in Value Co-Creation. Information Systems Frontiers. ISSN 1387-3326

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