Data Analytics and Knowledge Integration Mechanisms : The Role of Social Interactions in Innovation Management

Creators: Shuradze, Giorgi and Wagner, Heinz-Theo
Title: Data Analytics and Knowledge Integration Mechanisms : The Role of Social Interactions in Innovation Management
Item Type: Conference or Workshop Item
Event Title: (Proceedings of the) 51st Hawaii International Conference on System Science (HICSS)
Event Location: Waikoloa Village, HI, USA
Event Dates: January, 3-6, 2018
Projects: CROSS
Date: 2018
Divisions: Informationsmanagement
Abstract (ENG): In a firm, which is viewed as a distributed knowledge system, the role of knowledge integration mechanisms is critical. In the context of data analytics, data mining and statistical analysis enables firms to generate knowledge; which, however, needs to be channeled to the end user of this knowledge. In this study, based on the social capital literature we argue that social interactions between IT and marketing functional unit members facilitate knowledge sharing in intraorganizational setting, which in turn results in improved innovative performance. The theoretical arguments are supported by empirical results collected via an online survey. Theoretical and practical contributions of the study are also discussed.
Forthcoming: No
Language: English
Citation:

Shuradze, Giorgi and Wagner, Heinz-Theo (2018) Data Analytics and Knowledge Integration Mechanisms : The Role of Social Interactions in Innovation Management. In: (Proceedings of the) 51st Hawaii International Conference on System Science (HICSS), January, 3-6, 2018, Waikoloa Village, HI, USA. ISBN 9780998133119

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