Understanding Digital Platforms in B2B: Literature Review and Case Studies

Creators: Hasler, Daniel and Schallmo, Daniel and Hackl, Tobias and Lang, Klaus
Title: Understanding Digital Platforms in B2B: Literature Review and Case Studies
Item Type: Conference or Workshop Item
Event Title: (Proceedings of the) ISPIM Connects Global "Celebrating the World of Innovation"
Event Location: Virtual
Event Dates: December 6-8, 2020
Projects: IFE
Date: November 2020
Divisions: Informationsmanagement
Abstract: This paper aims to give an overview for researchers on digital platform approaches in an SME and B2B context. Our research is based on a systematic literature review in which we analysed and compared existing approaches for building digital platforms with particular regard to SMEs in an B2B context. In addition, we conducted three case studies of German SMEs building their own digital B2B platforms. Our findings show that the companies shift from a traditional product-provider position to product and service providers via digital platforms. Moreover, we offer recommendations for further research.
Citation:

Hasler, Daniel and Schallmo, Daniel and Hackl, Tobias and Lang, Klaus (2020) Understanding Digital Platforms in B2B: Literature Review and Case Studies. In: (Proceedings of the) ISPIM Connects Global "Celebrating the World of Innovation", December 6-8, 2020, Virtual. ISBN 9789523355668

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