Only If It Affects Me! The Influence of Privacy on Different Adoption Phases

Creators: Haug, Maximilian and Lanza, Jaro and Gewald, Heiko
Title: Only If It Affects Me! The Influence of Privacy on Different Adoption Phases
Item Type: Conference or Workshop Item
Event Title: (Proceedings of the) International Conference on Information Systems (ICIS) "Building Sustainability and Resilience with IS"
Event Location: Austin, TX, USA
Event Dates: December, 12-15, 2021
Projects: CROSS
Page Range: Paper 1935
Date: 2021
Divisions: Informationsmanagement
Abstract (ENG): The technology of smart speakers is often associated with being surveilled in one’s own home. This raises privacy concerns in users which might affect their adoption and use behavior. In this qualitative study we investigate the influence of privacy related issues on different phases of smart speaker adoption. We recruited 24 participants in Germany, who we monitored over 6 months. We exposed the participants to three interventions which were designed to trigger privacy concerns in using the technology. The results show that privacy concerns act rather as a barrier before adoption, while in the phase of the active use, privacy has a diminished influence. Users reported that they would only terminate the use of the smart speaker, if they were directly affected. Information about negative ramification from data leaks of third parties are dismissed.
Forthcoming: No
Language: English
Citation:

Haug, Maximilian and Lanza, Jaro and Gewald, Heiko (2021) Only If It Affects Me! The Influence of Privacy on Different Adoption Phases. In: (Proceedings of the) International Conference on Information Systems (ICIS) "Building Sustainability and Resilience with IS", December, 12-15, 2021, Austin, TX, USA, Paper 1935. ISBN 9781733632591

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