Service Composition in Networks – Towards a Typology of Intermediaries

Creators: Schulz, Thomas and Rockmann, Robert and Weeger, Andy
Title: Service Composition in Networks – Towards a Typology of Intermediaries
Item Type: Conference or Workshop Item
Event Title: Proceedings of the Americas Conference on Information Systems (AMCIS)
Event Location: San Diego
Projects: FleBuDi, FISnet, CROSS
Date: August 2016
Divisions: Informationsmanagement
Abstract: The increasing ubiquitous access to information technology has substantially improved customers’ informedness about available offerings, as well as increased knowledge about their own desires, needs and wants. Today’s customers often seek for offerings uniquely tailored to their needs, which is leading to an increased complexity of demands. To address such customer needs, composition intermediaries play an important role as they are combining offerings of various providers in a single offering. However, little is known about the roles and functions such intermediaries must fulfill to achieve the desired outcomes. Drawing on literature related to service composition and roles fulfilled by traditional intermediaries, we explore how these concepts are actually employed in real world intermediaries. Based on illustrative examples from the travel and mobility industry, our analysis reveals that composition intermediaries do not differ that much from traditional intermediaries in their roles. Rather, the complexity of functions within these roles increases significantly.
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Citation:

Schulz, Thomas and Rockmann, Robert and Weeger, Andy (2016) Service Composition in Networks – Towards a Typology of Intermediaries. In: Proceedings of the Americas Conference on Information Systems (AMCIS), San Diego.

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