A matrix for selecting appropriate customer integration methods

Creators: Füller, Kathrin and Engel, Tobias and Benz, Maximilian and Goswami, Suparna and Krcmar, Helmut
Title: A matrix for selecting appropriate customer integration methods
Item Type: Conference or Workshop Item
Event Title: Production and Operations Management Conference
Event Location: Singapore
Page Range: pp. 1-10
Date: 2014
Divisions: Informationsmanagement
Link eMedia: Download
Citation:

Füller, Kathrin and Engel, Tobias and Benz, Maximilian and Goswami, Suparna and Krcmar, Helmut (2014) A matrix for selecting appropriate customer integration methods. In: Production and Operations Management Conference, Singapore, pp. 1-10.

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