Multichannel-Management in der Konsumgüterindustrie

Creators: Kracklauer, Alexander H. and Wagemann, Bernard and Voigt, Manuela
Title: Multichannel-Management in der Konsumgüterindustrie
Item Type: Book Section
Page Range: pp. 125-146
Date: 2004
Divisions: Wirtschaftswissenschaften
Location (print): Open OPAC
Citation:

Kracklauer, Alexander H. and Wagemann, Bernard and Voigt, Manuela (2004) Multichannel-Management in der Konsumgüterindustrie. In: Multichannel-Marketing-Handbuch. eds. Merx, Oliver / Bachem, Christian, Berlin, pp. 125-146.

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