Collaborative Customer Relationship Management - A New Way to Boost CRM

Creators: Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk
Title: Collaborative Customer Relationship Management - A New Way to Boost CRM
Item Type: Book Section
Page Range: pp. 85-94
Date: 2003
Divisions: Wirtschaftswissenschaften
Location (print): Open OPAC
Citation:

Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk (2003) Collaborative Customer Relationship Management - A New Way to Boost CRM. In: Applied Marketing - anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen. eds. Kamenz, U., Heidelberg, pp. 85-94.

Actions (login required)

View Item View Item