Customer Management as the Origin of Collaborative Customer Relationship Management

Creators: Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk
Title: Customer Management as the Origin of Collaborative Customer Relationship Management
Item Type: Book Section
Page Range: pp. 3-6
Date: 2003
Divisions: Wirtschaftswissenschaften
Location (print): Open OPAC
Citation:

Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk (2003) Customer Management as the Origin of Collaborative Customer Relationship Management. In: Collaborative Customer Relationship Management - Taking CRM to the Next Level. eds. Kracklauer, A.H. / Mills, D.Q. / Seifert, D., New York, pp. 3-6.

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