Creators: | Kracklauer, Alexander H. and Warmbrunn, Niko |
---|---|
Title: | Case Study. Implementation of Collaborative Customer Relationship Management at Procter & Gamble |
Item Type: | Book Section |
Page Range: | pp. 46-56 |
Date: | 2003 |
Divisions: | Wirtschaftswissenschaften |
Forthcoming: | No |
Language: | German |
Location (print): | Open OPAC |
Citation: | Kracklauer, Alexander H. and Warmbrunn, Niko (2003) Case Study. Implementation of Collaborative Customer Relationship Management at Procter & Gamble. In: Collaborative Customer Relationship Management - Taking CRM to the Next Level. New York: eds. Kracklauer, A.H. / Mills, D.Q. / Seifert, D., pp. 46-56. ISBN 3540002278 |
Actions (login required)
![]() |
View Item |