Case Study. Implementation of Collaborative Customer Relationship Management at Procter & Gamble

Creators: Kracklauer, Alexander H. and Warmbrunn, Niko
Title: Case Study. Implementation of Collaborative Customer Relationship Management at Procter & Gamble
Item Type: Book Section
Page Range: pp. 46-56
Date: 2003
Divisions: Wirtschaftswissenschaften
Location (print): Open OPAC
Citation:

Kracklauer, Alexander H. and Warmbrunn, Niko (2003) Case Study. Implementation of Collaborative Customer Relationship Management at Procter & Gamble. In: Collaborative Customer Relationship Management - Taking CRM to the Next Level. eds. Kracklauer, A.H. / Mills, D.Q. / Seifert, D., New York, pp. 46-56.

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