| Creators: | Kracklauer, Alexander H. and Warmbrunn, Niko |
|---|---|
| Title: | Case Study. Implementation of Collaborative Customer Relationship Management at Procter & Gamble |
| Item Type: | Book Section |
| Page Range: | pp. 46-56 |
| Date: | 2003 |
| Divisions: | Wirtschaftswissenschaften |
| Location (print): | Open OPAC |
| Citation: | Kracklauer, Alexander H. and Warmbrunn, Niko (2003) Case Study. Implementation of Collaborative Customer Relationship Management at Procter & Gamble. In: Collaborative Customer Relationship Management - Taking CRM to the Next Level. eds. Kracklauer, A.H. / Mills, D.Q. / Seifert, D., New York, pp. 46-56. |
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