The Integration of Supply Chain Management and Customer Relationship Management

Creators: Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk and Barz, Michael
Title: The Integration of Supply Chain Management and Customer Relationship Management
Item Type: Book Section
Page Range: pp. 57-69
Date: 2003
Divisions: Wirtschaftswissenschaften
Location (print): Open OPAC
Citation:

Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk and Barz, Michael (2003) The Integration of Supply Chain Management and Customer Relationship Management. In: Collaborative Customer Relationship Management - Taking CRM to the Next Level. eds. Kracklauer, A.H. / Mills, D.Q. / Seifert, D., New York, pp. 57-69.

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