New Ways of Category Management

Creators: Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk and Leyk, Michael and Ruebke, Stefan
Title: New Ways of Category Management
Item Type: Book Section
Page Range: pp. 217-228
Date: 2003
Divisions: Wirtschaftswissenschaften
Location (print): Open OPAC
Citation:

Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk and Leyk, Michael and Ruebke, Stefan (2003) New Ways of Category Management. In: Collaborative Customer Relationship Management - Taking CRM to the Next Level. eds. Kracklauer, A.H. / Mills, D.Q. / Seifert, D., New York, pp. 217-228.

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