Online-Marketing-Controlling

Creators: Kracklauer, Alexander H. and Barz, Michael and Seifert, Dirk
Title: Online-Marketing-Controlling
Item Type: Book Section
Page Range: pp. 581-602
Date: 2000
Divisions: Wirtschaftswissenschaften
Location (print): Open OPAC
Citation:

Kracklauer, Alexander H. and Barz, Michael and Seifert, Dirk (2000) Online-Marketing-Controlling. In: Handbuch Marketing-Controlling. eds. Zerres, M., Berlin, pp. 581-602.

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