"Mutual Customer Approach: How Industry and Trade are Executing Collaborative Customer Relationship Management."

Creators: Kracklauer, Alexander H. and Passheim, Olaf and Seifert, Dirk
Title: "Mutual Customer Approach: How Industry and Trade are Executing Collaborative Customer Relationship Management."
Item Type: Article
Journal or Publication Title: International Journal of Retail and Distribution Management
Date: December 2001
Divisions: Wirtschaftswissenschaften
Link eMedia: Download
Citation:

Kracklauer, Alexander H. and Passheim, Olaf and Seifert, Dirk (2001) "Mutual Customer Approach: How Industry and Trade are Executing Collaborative Customer Relationship Management.". International Journal of Retail and Distribution Management.

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