Internal Branding vs. Knowledge Sharing

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Creators: Falkenstein, Natalie and Botzenhardt, Florian and Ferdinand, Hans-Michael
Title: Internal Branding vs. Knowledge Sharing
Item Type: Article
Journal or Publication Title: Markenbrand: Zeitschrift für Markenstrategie
Page Range: pp. 17-26
Date: March 2014
Divisions: Wirtschaftswissenschaften
Link eMedia: Download
Citation:

Falkenstein, Natalie and Botzenhardt, Florian and Ferdinand, Hans-Michael (2014) Internal Branding vs. Knowledge Sharing. Markenbrand: Zeitschrift für Markenstrategie (3). pp. 17-26. ISSN 2195-4933

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