Effectiveness and Efficiency of Shared Value Activities

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Creators: Kaufeldt, Katharina and Botzenhardt, Florian and Ferdinand, Hans-Michael
Title: Effectiveness and Efficiency of Shared Value Activities
Item Type: Article
Journal or Publication Title: Markenbrand: Zeitschrift für Markenstrategie
Page Range: pp. 46-53
Date: April 2014
Divisions: Wirtschaftswissenschaften
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Kaufeldt, Katharina and Botzenhardt, Florian and Ferdinand, Hans-Michael (2014) Effectiveness and Efficiency of Shared Value Activities. Markenbrand: Zeitschrift für Markenstrategie (3). pp. 46-53. ISSN 2195-4933

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