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Creators: | Kaufeldt, Katharina and Botzenhardt, Florian and Ferdinand, Hans-Michael |
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Title: | Effectiveness and Efficiency of Shared Value Activities |
Item Type: | Article |
Projects: | IFE |
Journal or Publication Title: | Markenbrand: Zeitschrift für Markenstrategie |
Page Range: | pp. 46-53 |
Date: | April 2014 |
Divisions: | Wirtschaftswissenschaften |
Link eMedia: | Download |
Citation: | Kaufeldt, Katharina and Botzenhardt, Florian and Ferdinand, Hans-Michael (2014) Effectiveness and Efficiency of Shared Value Activities. Markenbrand: Zeitschrift für Markenstrategie (3). pp. 46-53. ISSN 2195-4933 |
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