How do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year´s Cannes Festival of Creativity

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Creators: Runge, Henrike and Botzenhardt, Florian and Ferdinand, Hans-Michael
Title: How do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year´s Cannes Festival of Creativity
Item Type: Article
Journal or Publication Title: Markenbrand: Zeitschrift für Markenstrategie
Page Range: pp. 34-41
Date: January 2012
Divisions: Wirtschaftswissenschaften
Link eMedia: Download
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Runge, Henrike and Botzenhardt, Florian and Ferdinand, Hans-Michael (2012) How do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year´s Cannes Festival of Creativity. Markenbrand: Zeitschrift für Markenstrategie (1). pp. 34-41. ISSN 2195-4933

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