Brand Public Affairs (BPA)

Creators: Pätzmann, Jens U. and Steinhäuser, K.
Title: Brand Public Affairs (BPA)
Item Type: Book Section
Date: 2004
Divisions: Wirtschaftswissenschaften
Location (print): Open OPAC
Citation:

Pätzmann, Jens U. and Steinhäuser, K. (2004) Brand Public Affairs (BPA). In: Handbuch des Politischen Marketing. Kreyher, Volker (eds.), Baden-Baden.

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