| Creators: | Pätzmann, Jens U. and Steinhäuser, Knut |
|---|---|
| Title: | Brand Public Affairs (BPA) |
| Item Type: | Book Section |
| Projects: | IFE |
| Page Range: | pp. 519-528 |
| Date: | 2004 |
| Divisions: | Wirtschaftswissenschaften |
| Forthcoming: | No |
| Language: | German |
| Location (print): | Open OPAC |
| Citation: | Pätzmann, Jens U. and Steinhäuser, Knut (2004) Brand Public Affairs (BPA). In: Handbuch des Politischen Marketing (Hrsg. Kreyher, V.). Baden-Baden: Nomos, pp. 519-528. ISBN 9783832906788 |
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