Brand Public Affairs (BPA)

Creators: Pätzmann, Jens U. and Steinhäuser, Knut
Title: Brand Public Affairs (BPA)
Item Type: Book Section
Projects: IFE
Page Range: pp. 519-528
Date: 2004
Divisions: Wirtschaftswissenschaften
Location (print): Open OPAC
Citation:

Pätzmann, Jens U. and Steinhäuser, Knut (2004) Brand Public Affairs (BPA). In: Handbuch des Politischen Marketing. Baden-Baden: Kreyher, Volker (ed.), pp. 519-528. ISBN 978-3832906788

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