The Connection between Service Design and Brand Loyalty

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Creators: Detzel, Raphael and Mahle, Irene and Pätzmann, Jens U.
Title: The Connection between Service Design and Brand Loyalty
Item Type: Article
Projects: IFE
Journal or Publication Title: Markenbrand : Zeitschrift für Markenstrategie
Page Range: pp. 57-65
Date: May 2016
Divisions: Wirtschaftswissenschaften
Link eMedia: Download
Citation:

Detzel, Raphael and Mahle, Irene and Pätzmann, Jens U. (2016) The Connection between Service Design and Brand Loyalty. Markenbrand : Zeitschrift für Markenstrategie (5). pp. 57-65. ISSN 2195-4933

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