How Social Commerce Communication can support Brand Loyalty

Creators: Nusser, S. and Mahle, Irene and Pätzmann, Jens U.
Title: How Social Commerce Communication can support Brand Loyalty
Item Type: Article
Journal or Publication Title: Markenbrand : Zeitschrift für Markenstrategie
Page Range: pp. 48-57
Date: April 2015
Divisions: Wirtschaftswissenschaften
Link eMedia: Download
Citation:

Nusser, S. and Mahle, Irene and Pätzmann, Jens U. (2015) How Social Commerce Communication can support Brand Loyalty. Markenbrand : Zeitschrift für Markenstrategie (4). pp. 48-57. ISSN 2195-4933

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