The Connection between Change Management & Internal Branding

Creators: Scherle, T. and Botzenhardt, F. and Pätzmann, J.U.
Title: The Connection between Change Management & Internal Branding
Item Type: Article
Journal or Publication Title: Markenbrand : Zeitschrift für Markenstrategie
Page Range: pp. 36-45
Date: March 2014
Divisions: Wirtschaftswissenschaften
Link eMedia: Download
Citation:

Scherle, T. and Botzenhardt, F. and Pätzmann, J.U. (2014) The Connection between Change Management & Internal Branding. Markenbrand : Zeitschrift für Markenstrategie (3). pp. 36-45. ISSN 2195-4933

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