The Connection between Change Management & Internal Branding

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Creators: Scherle, Tina and Botzenhardt, Florian and Pätzmann, Jens U.
Title: The Connection between Change Management & Internal Branding
Item Type: Article
Journal or Publication Title: Markenbrand : Zeitschrift für Markenstrategie
Page Range: pp. 36-45
Date: March 2014
Divisions: Wirtschaftswissenschaften
Link eMedia: Download
Citation:

Scherle, Tina and Botzenhardt, Florian and Pätzmann, Jens U. (2014) The Connection between Change Management & Internal Branding. Markenbrand : Zeitschrift für Markenstrategie (3). pp. 36-45. ISSN 2195-4933

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