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| Creators: | Fähnle, Sabrina and Teichmann, Julia and Pätzmann, Jens U. |
|---|---|
| Title: | Brand Management in a Digital World. An examination of Hugo Boss`s efforts in social media |
| Item Type: | Article or issue of a publication series |
| Projects: | IFE |
| Journal or Series Title: | Markenbrand : Zeitschrift für Markenstrategie |
| Page Range: | pp. 13-23 |
| Date: | January 2012 |
| Divisions: | Wirtschaftswissenschaften |
| Forthcoming: | No |
| Link eMedia: | Download |
| Citation: | Fähnle, Sabrina and Teichmann, Julia and Pätzmann, Jens U. (2012) Brand Management in a Digital World. An examination of Hugo Boss`s efforts in social media. Markenbrand : Zeitschrift für Markenstrategie (1). pp. 13-23. ISSN 2195-4933 |
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