Brand Management in a Digital World. An examination of Hugo Boss`s efforts in social media

Creators: Fähnle, S. and Teichmann, J. and Pätzmann, Jens U.
Title: Brand Management in a Digital World. An examination of Hugo Boss`s efforts in social media
Item Type: Article
Journal or Publication Title: Markenbrand : Zeitschrift für Markenstrategie
Page Range: pp. 13-23
Date: January 2012
Divisions: Wirtschaftswissenschaften
Link eMedia: Download
Citation:

Fähnle, S. and Teichmann, J. and Pätzmann, Jens U. (2012) Brand Management in a Digital World. An examination of Hugo Boss`s efforts in social media. Markenbrand : Zeitschrift für Markenstrategie (1). pp. 13-23. ISSN 2195-4933

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