New Strategy Alignment in Multinational Corporations - How does a large, diversified multinational company coordinate its strategies?

Creators: Wunder, Thomas
Title: New Strategy Alignment in Multinational Corporations - How does a large, diversified multinational company coordinate its strategies?
Item Type: Article or issue of a publication series
Journal or Series Title: Strategic Finance
Page Range: pp. 35-41
Date: 2005
Divisions: Wirtschaftswissenschaften
Abstract (ENG): The answer is through a combination of strategy maps, balanced scorecard, and a strategic action program (strap). Strategies must be very specific, limited in number, and linked to a business scorecard to detail progress in achieving the goals.
Forthcoming: No
Language: English
Citation:

Wunder, Thomas (2005) New Strategy Alignment in Multinational Corporations - How does a large, diversified multinational company coordinate its strategies? Strategic Finance, 87 (5). pp. 35-41. ISSN 1524-833X

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