Determing the Business Value of Business Intelligence with Data Mining Methods

Creators: Hartl, Karin and Jacob, Olaf
Title: Determing the Business Value of Business Intelligence with Data Mining Methods
Item Type: Conference or Workshop Item
Event Title: (Proceedings of the) DATA ANALYTICS 2015, The 4th International Conference on Data Analytics
Event Location: Nice, France
Event Dates: July 19 - 24
Page Range: pp. 87-89
Date: 2015
Divisions: Informationsmanagement
Abstract (ENG): This paper presents a research project which aims to determine the value of Business Intelligence (BI) and Corporate Performance Management (CPM) with the help of Data Mining methods. The starting point of the research is the hypothesis that the value proposition of BI can be measured on the success of CPM. Previous empirical studies try to define the impact of BI on CPM with research methods like explanatory factor analysis or structural equation modeling. This paper discusses the use and benefit of Data Mining methods for exploring the value of BI. It clarifies why specific Data Mining methods are seen as a beneficial tool to determine the relation between BI and CPM. Keywords-Business Intelligence; Corporate Performance Management; Data Mining; Business Value
Forthcoming: No
Language: English
Citation:

Hartl, Karin and Jacob, Olaf (2015) Determing the Business Value of Business Intelligence with Data Mining Methods. In: (Proceedings of the) DATA ANALYTICS 2015, The 4th International Conference on Data Analytics, July 19 - 24, Nice, France, pp. 87-89. ISBN 9781612084237

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