Items where Author is "Görgner, Selina"

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Görgner, Selina and Brune, Philipp (2018) Software-Based Brand Ambassador Selection - A Celebrity-Branding Assessment Framework in Action. In: Trends and Advances in Information Systems and Technologies. WorldCIST'18. Advances in Intelligent Systems and Computing Vol. 745 . Naples: Springer International Publishing. ISBN 978-3-319-77702-3