Items where Author is "Germelmann, Claas C."

Conference or Workshop Item

Jordan, Stephanie and Kracklauer, Alexander H. and Germelmann, Claas C. (2025) Advancements and Challenges in AI Applications for B2C Retail Promotions : Unveiling a Socio-Technical Framework for Computer Vision Technologies and Generative Adversarial Networks. In: (Proceedings of the) 9th International Conference on Digital Economy (ICDEc 2024) , Part I, May, 9-11, 2024, Rabat, Morocco, pp. 3-21. (Lecture Notes in Business Information Processing; 530). ISBN 9783031763656

Book Section

Jordan, Stephanie and Dreijer, Henrik M. and Germelmann, Claas C. (2025) Innovativer Einsatz von Behavioral Marketing und Design sowie Eye-Tracking zur prädiktiven Kundenverhaltensanalyse in einem dänischen Megastore. In: Digital Analytics im Dienstleistungsmanagement / Bruhn, M., Hadwich, K. (Hrsg.). Wiesbaden: Springer Gabler, pp. 49-73. (Forum Dienstleistungsmanagement). ISBN 9783658483258