Items where Author is "Laub, Fabian"

Article or issue of a publication series

Laub, Fabian and Ferdinand, Hans-Michael and Kramer, Irene and Pätzmann, Jens U. (2018) How archetypal brands leverage consumers' perception : A qualitative Investigation of brand loyalty and storytelling. Markenbrand : Zeitschrift für Markenstrategie (6). pp. 46-54. ISSN 2195-4933