Items where Author is "Lunkenheimer, Marc"

Article or issue of a publication series

Netscher, Maike and Rehrl, Thomas and Jordan, Stephanie and Roschmann, Mara and Seibel, Daniela and Kill, Katharina and Heppler, Pearl and Lunkenheimer, Marc and Kracklauer, Alexander H. (2023) AI in Cosmetics : Determinants Influencing the Acceptance of Product Configurators. Bavarian Journal of Applied Sciences (06). pp. 535-548. ISSN 2367-2951

Funke, Noemi and Stadler, Katja and Vakkuri, Heidi and Wagner, Anna and Lunkenheimer, Marc and Kracklauer, Alexander H. (2023) “Your conversational partner is a chatbot” An Experimental Study on the Influence of Chatbot Disclosure and Service Outcome on Trust and Customer Retention in the Fashion Industry. Journal of Applied Interdisciplinary Research : JAIR (1). pp. 10-27. ISSN 2940-8199

Book Section

Lunkenheimer, Marc and Kracklauer, Alexander H. (2023) Meaningfulness, Social Impact, and Legitimacy: A Critical Literature Review of Definitions of the Concept ‘Purpose-Driven Branding. In: Uniting Marketing Efforts for the Common Good - A Challenge for the Fourth Sector. (IAPNM 2022) / Soares, Ana M. ; Casais, Beatriz (Eds). Cham: Springer, pp. 3-18. (Springer Proceedings in Business and Economics). ISBN 9783031290206