Items where Author is "Mills, Daniel Q."

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Article

Kracklauer, Alexander H. and Mills, Daniel Q. and Leyk, Michael and Ruebke, Stefan and Seifert, Dirk (2002) Was dem Handel aus der Krise hilft. Harvard Business Manager, 24 (4). pp. 98-106.

Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk (2002) "Collaborative Customer Relationship Management.". Marketing.

Kracklauer, Alexander H. and Mills, Daniel Q. and Passenheim, Olaf and Seifert, Dirk (2001) "Online-Marketing-Controlling: Neue Wege in der Erfolgsmessung von Marketingmaßnahmen.". Der Markt - International Journal of Marketing, 40. pp. 151-158. ISSN 1867-8882

Book

Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk (2004) Collaborative Customer Relationship Management - Taking CRM to the Next Level. New York: Springer-Verlag.

Book Section

Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk (2003) Collaborative Customer Relationship Management (CCRM). In: Collaborative Customer Relationship Management - Taking CRM to the Next Level. New York: eds. Kracklauer, A.H. / Mills, D.Q. / Seifert, D., pp. 25-45.

Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk (2003) Collaborative Customer Relationship Management - A New Way to Boost CRM. In: Applied Marketing - anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen. Heidelberg: eds. Kamenz, U., pp. 85-94.

Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk (2003) Customer Management as the Origin of Collaborative Customer Relationship Management. In: Collaborative Customer Relationship Management - Taking CRM to the Next Level. New York: eds. Kracklauer, A.H. / Mills, D.Q. / Seifert, D., pp. 3-6.

Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk and Barz, Michael (2003) The Integration of Supply Chain Management and Customer Relationship Management. In: Collaborative Customer Relationship Management - Taking CRM to the Next Level. New York: eds. Kracklauer, A.H. / Mills, D.Q. / Seifert, D., pp. 57-69.

Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk and Leyk, Michael and Ruebke, Stefan (2003) New Ways of Category Management. In: Collaborative Customer Relationship Management - Taking CRM to the Next Level. New York: eds. Kracklauer, A.H. / Mills, D.Q. / Seifert, D., pp. 217-228.

Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk (2002) Das Konzept des Kundenmanagements als Ausgangspunkt für das Kooperative Kundenmanagement. In: Kooperatives Kundenmanagement - Wertschöpfungspartnerschaften als Basis erfolgreichen Kundenmanagements (eds. Kracklauer, A.H. / Mills, D.Q. / Seifert, D.). Wiesbaden: Gabler, pp. 15-20.

Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk (2002) Kooperatives Kundenmanagement - Wertschöpfungspartnerschaften als Basis erfolgreichen Kundenmanagements. In: Marketingreport 2002/2003. Göttingen: eds. Hoffmann, C..

Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk and Barz, Michael and Warmbrunn, Niko (2002) Kooperatives Kundenmanagement: Gemeinsam gewinnen im Markt. In: Kooperatives Kundenmanagement - Wertschöpfungspartnerschaften als Basis erfolgreichen Kundenmanagements. Wiesbaden: eds. Kracklauer, A.H. / Mills, D.Q. / Seifert, D., pp. 21-84.

Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk and Leyk, Michael and Ruebke, Stefan (2002) Neue Wege des Category Management. In: Kooperatives Kundenmanagement - Wertschöpfungspartnerschaften als Basis erfolgreichen Kundenmanagements. Wiesbaden: eds. Kracklauer, A.H. / Mills, D.Q. / Seifert, D., pp. 230-247.

Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk (2002) Und jetzt? Perspektiven für die Kooperation. In: Kooperatives Kundenmanagement - Wertschöpfungspartnerschaften als Basis erfolgreichen Kundenmanagements (eds. Kracklauer, A.H. / Mills, D.Q. / Seifert, D.). Wiesbaden: Gabler, pp. 307-314.