Items where Author is "Sonntag, Lara"

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Thesis

Sonntag, Lara (2025) Strategic celebrity endorsement: Examining the impact of celebrity personality traits on the effectiveness of brand endorsements. Master thesis, Hochschule Neu-Ulm.


Hochschule für angewandte Wissenschaften Neu-Ulm | Neu-Ulm University of Applied Sciences
Wileystraße 1, D-89231 Neu-Ulm | Phone: 0731 9762-0, E-Mail: info@hnu.de