Items where Author is "Warmbrunn, Niko"

Book Section

Kracklauer, Alexander H. and Warmbrunn, Niko (2003) Case Study : Implementation of Collaborative Customer Relationship Management at Procter & Gamble. In: Collaborative Customer Relationship Management - Taking CRM to the Next Level / Kracklauer, Alexander H. et al. (Eds). New York: Springer, pp. 46-56. ISBN 3540002278

Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk and Barz, Michael and Warmbrunn, Niko (2002) Kooperatives Kundenmanagement: Gemeinsam gewinnen im Markt. In: Kooperatives Kundenmanagement - Wertschöpfungspartnerschaften als Basis erfolgreichen Kundenmanagements / Kracklauer, Alexander H. u.a. (Hrsg.). Wiesbaden: Gabler, pp. 21-84. ISBN 3409119914